The porn industry has always been a boundary pusher. From the very first nude images to today’s softcore, hardcore, and fetishcore porn, the industry has always tended to jump on board with popular trends.
Think about it! Way back in our grandparents’ time, phone sex and adult magazines were popular. But then new technologies were invented and adopted, like Cable TV and the internet, and then the porn industry got on board, pushing out pay-per-view and then eventually porn websites like crazy.
Even today, the adult industry is adopting new technologies like virtual reality and AI, offering porn-lovers even more realistic, interactive, and immersive sexual experiences.
But aside from the tech, fashion trends too are influencing the porn industry.
How? Let’s take a closer look at some of the ongoing fetish and kink-friendly fashion trends impacting the porn industry in 2025.
From Red Carpets to Adult Studios: The Mainstream Rise of Fetish Fashion in 2025
Rewind 20 or 30 years ago to before it was cool, and people were being shamed left, right, and center for wearing revealing clothing.
Today, however, everyone, from your next-door neighbor to the celebrities on the big screen, seems to be wearing increasingly revealing outfits to major events, award shows, and red-carpet galas.
One celebrity name that has been in the spotlight recently is Alexander Skarsgård, and his distinctive, kinky boots, which he wore to the 2025 Cannes Film Festival. He was there to promote a film called Pillion and was seen sporting a pair of Saint Laurent-style thigh-high boots on the red carpet.
But this isn’t the first time Skarsgård wears kink in public
He was also spotted wearing a black leather leash at the premiere of Infinity Pool and went fully pantless at the 2016 MTV Movie Awards.
And he’s not the only one bringing kink to the mainstream, either!
At the 2025 Tribeca Film Festival, Lucy Liu was spotted wearing a sexy Maison Margiela leather dress. And last year, in 2024, Sabrina Elba wore a see-through Saint Laurent mini dress to a public event that sent crowds into a frenzy.
Of course, these are just a few examples of celebrities wearing increasingly risqué outfits while in public.
The Billion-Dollar Impact: How Fetish Aesthetics Drive Fashion and Consumer Behavior
People are already increasingly open about their sexuality. But when you get big-name stars like Alexander Skarsgård, Lucy Liu, or Sabrina Elba wearing fetishcore outfits in public, it really does open the conversation up even more.
Whether it’s caused by celebrities sporting sexy outfits in public or not, one thing is clear: consumer demand for kinky fashion is on the rise. Recent market data suggest that online searches for corsets have increased by 288%, fishnet stockings by 191%, and searches for chokers by 187%.
So no matter whether you’re looking at the red carpet or in your own backyard, bondage accessories are becoming increasingly mainstream, which is driving new trends in the rise of eCommerce fetish fashion and the emergence of luxury fetish brands.
Studio Strategies: How Porn Giants Leverage Fashion Trends for Competitive Advantage
With the rise of fetishcore fashion in the mainstream, it’s not surprising that porn giants are slapping their names on popular accessories or outfits and selling them to the masses. After all, even porn studios need to keep their marketing, advertising, and fashion strategies up to date.
The Brazzers fashion approach has been to launch an entire lineup of branded merchandise, including t-shirts, hoodies, hats, long-sleeves, underwear, bathing suits, and more. TeamSkeet also now has an official luxury adult fashion ecommerce store, with outfits and branded swag selling out like hot cakes.
And in the future, we can also expect that even more porn studios will be launching their own lineups, and we may even start seeing them on the red carpet, too.
Who’s next? Tushy? Reality Kings? Adult Time? Only time will tell!
The Next Phase: AI, Personalization, and the Future of Fashion in Adult Content
As people become increasingly open about their sexuality, it won’t be surprising to see more and more kinky fashion in the mainstream. But is mainstream BDSM fashion here to stay, or is it just another short-lived fashion trend?
Either way, if there’s one thing that’s for sure, it’s that trends, no matter what they are, can have an impact on the porn industry.
Already in recent years, there’s been a massive rise in AI-generated porn, custom-made content, and virtual reality sexperiences. We can only imagine that these trends, alongside kink-friendly fashion, will continue to influence the industry in the years to come.
Even when it comes to online advertising these days, small fashion trends can become explosive if they go viral, just like Alexander Skarsgård wearing his thigh boots at Cannes or a leather leash while promoting Infinity Pool. We don’t have any precise data, but we can only imagine that Google searches and purchases of thigh-high kink boots exploded after Skarsgård wore them in public.
Either way, we can expect fetish fashion to continue its recent rise in popularity, at least in the near term.
